Embracing the Wild · Impact Campaign
Taste the landscape. Protect the knowledge. Support the community.
The invitation
Embracing the Wild invites people to rediscover the abundance that has always existed around us, and to reconsider our relationship with food, land, culture, access and community.
The impact campaign extends the film through a 15–20 city exhibition and engagement tour: screenings combined with food, conversation, education and local activation.
Impact goals
Document, protect and amplify marginalized food knowledge, oral histories, recipes, practices and relationships to land.
Support community-led food security and strengthen communities' ability to define and sustain their own food systems.
Highlight how land access, environmental racism and displacement shape food systems and cultural survival.
Create curriculum, screening guides and practical learning materials for schools, educators, families and community groups.
Ensure knowledge holders, growers, chefs, educators and cultural contributors benefit financially when their work is shared.
Community participation over extraction.
Campaign vision
Food is an accessible, deeply personal way into biodiversity, climate resilience, cultural memory and justice. Audiences rethink not only what they eat, but where food comes from, who carries that knowledge, who has access to land, and who benefits.
The 15–20 city experience
Each stop adapts to its community, season, landscape and partners. Rather than repeating one event everywhere, every city asks:
Possible activations
Film screenings and filmmaker conversations
Pre- or post-screening tastings
Chef-created dishes inspired by the film
Community meals and receptions
Farmers market collaborations
Cooking, fermenting and preservation demonstrations
Conversations with growers, educators and food sovereignty advocates
Community-led wild food and landscape experiences
Discussions on food justice, land access and local food systems
Where foraging is included, it is developed with qualified local practitioners and framed around ethical, legal and safe participation.
The People's Pantry
The pantry in Maine looks very different from the pantry in California, New Mexico, Louisiana or the Pacific Northwest.
That difference is the point.
Every stop adds to a growing People's Pantry Map:
Screening, menu & education toolkit
Sample menus
Recipes and ingredient guides
Ethical foraging guidelines
Safety protocols and plant identification
Regional food prompts
Community resource connections
Screening and conversation guide
Educational curriculum
The first 15–20 events become the prototype for potentially hundreds of future screenings.
Pop-ups + audience engagement
Shared economic benefit
Locally produced goods and revenue opportunities for community partners, wherever possible.
Not a merchandise table. A marketplace of ideas, flavors, stories, resources and relationships.
Impact campaign budget
Total range$25K–$50K
At ~$25K
A lightweight, highly replicable model: screenings, tastings, partnerships, curriculum and reusable toolkits.
At ~$50K
Destination events in select cities: chef collaborations, pop-ups, deeper partnerships and stronger documentation.
Preliminary allocation. Bars show the top of each range against the largest line.
Measuring impact
Reach + participation
Equally important
Did someone discover a food they had never eaten?
Did a student better understand food and land?
Did someone learn why access to land is not equal?
Did a screening connect a local chef, grower or group with new supporters?
Did a community receive real economic or organizational benefit?
Awareness Understanding Participation
Building something that lasts
Taste the landscape. Protect the knowledge. Support the community. Imagine a more just and resilient food future.
Social impact
Food is never only about food
Not simply raising awareness of inequity, but directing attention, resources, participation and economic opportunity toward community-led solutions.